WWDC

Predicting the Big WWDC 2021 Announcement

Apple has a knack for building things under our noses over the course of years… actually, even decades. They’re really good at building onto their technology when it works. When it doesn’t work, they throw it out and start over, only to build it up in the way that matches their final vision. We saw this happen with the M1 chip. It took them more than a decade, but they finally cashed in on their vision. I think we’re about to see that happen again at WWDC 2021.

Apple, WWDC, and New Hardware

Apple never announces hardware updates at WWDC. They only talk about the software and things that developers care about. The new hardware always comes in the September/October timeframe. I don’t understand why the press continues to think Apple will release new hardware at WWDC.

Yes, they talked about Apple Silicon, and they gave you a good guess about when it’s coming out - but they didn’t announce anything that you can buy, yet.

How is it that Apple has followed this formula for more than a decade and people still don’t get it?